Card sorting is a powerful method for understanding how your users categorise information. It's a useful technique outside of information architecture, too. From project planning and collaborative design to understanding brand identity, this talk will give examples of new and interesting ways you can use this simple technique in your work.
Ania Mastalerz is a User Researcher at Optimal Workshop. She started her career as a Questionnaire Designer at Statistics New Zealand, designing and testing online census forms. With a background in applied psychology, she's inspired by the links between technology, design and human behaviour.