Under the influence: Exploring dark patterns & the power of persuasive design

Design is always a balance of user needs and business needs. As good designers, we strive to put the user first and make things that are usable and useful. A big part of what we want to do is help people to achieve what they need to do, avoiding pain or seeking reward.

In this talk, Gareth and Ben will explore the idea of ’persuasive design’, where elements of cognitive psychology are employed to influence a change of user behaviour, for both good and evil.

Presentation audio