Introduction to storytelling for experience design

Storytelling is a powerful tool for communicating the methods and outcomes of Experience Design. This presentation will unpick story structure and explaining how elements such as plot, character and tone work together to formulate a cohesive and engaging tale.

I will describe how these basic elements can map to our daily tasks of communicating decisions and aid in explaining the artifacts that illustrate User Centred Design, such as journey maps and personas, but also how you can better communicate across multiple levels from peers to stakeholders.
And there will be movies! (BYO popcorn.)

I hope you walk away from this presentation with a better understanding of the formula of story, ready to adapt it for professional communications.

Presentation audio