Brewing better experiences

Beer is the world’s oldest and most popular alcoholic beverage. Water, malt, yeast and hops play a role in the magical and holistic process of brewing. Explore how beer-making relates to experience design principles that can increase alignment, improve customer-centric thinking and result in better products and services (and beer!).

Luke is an experience designer who has worked at digital agencies, consultancies and now as an independent contractor. He loves facilitating customer research, practicing user centered design and fostering collaboration. Luke is a UX bookclub facilitator, gadgeteer and food enthusiast. Unsurprisingly, he likes beer too.

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