The secret to 10,000 likes? Running a social media campaign with UX and behavioural nudges
More likes on social media translate to higher audience reach, engagement and participation. Our research shows that Facebook likes are strongly correlated to real-world impact.
What happens when you team an experimental economist, UX practitioners and a stand-up comedian to run a social media campaign to drive engagement and lead generation? We demonstrate how we achieved 10,000 likes in a social media campaign by combining UX research and behavioural nudges with lots of creative juices!
We will share with you what a typical week during the campaign looks like, our successes and failures, the little surprises and most importantly, our learnings and how they can help you make an impact in the digital strategy and content marketing space.
