Search behaviours for government services

Donna recently undertook a crazy task – analysing 13,000 inward search terms to key government websites – just to see if there was anything interesting in the way people look for government services and information. Join her to learn what she found.

Donna’s a user experience designer, conference organiser and budding fashion designer. She loves working on all aspects from strategy to implementation, no matter what she’s designing. She’s a regular conference speaker and article author; and has written three books – on card sorting, web writing, and information architecture.

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