Designing for people you didn’t know existed

By now we all know we are not the user, it has been drilled in to us enough times. But how do you design for people you might not know exist. How many genders are there? You might think two if you’ve never met an intersex person.

Kayla Heffernan is a user and experiencer of products, frustrated with mediocrity and a passionate advocate for the voice of all users. Kayla is a UX designer at SEEK and also undertaking a PhD in Interaction Design looking at digital insertables. In her spare time… she doesn’t have any.

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