Accessibility should mean great design

You’ve just got the brief from the client.

Your design team: “This is awesome. This is the kind of big thinking project we love to get our teeth into.”

The client adds: “And it needs to be accessible. Really accessible.”

The design team drift off contemplating large text, bland colours and incredibly linear interactions. Often this is how we respond to the idea of making digital experiences accessible; here comes all that WCAG and AAA stuff and the colour contrast police; our awesome design ideas just went out the window.

The FINEOS product Suite is a core insurance technology for the life, accident and health industries around the world. 4 of the top 5 life and health insurance carriers in Australia use their platform. Late last year, Dave Matthews, Sales Director – Asia Pacific at FINEOS, came to talk to us at Boomworks about how they could potentially redesign their software to better serve end-customers with a variety of disabilities.

Join Dave and I as we discuss the journey we took as two accessibility agnostics who were ‘born again’ to the benefits of accessibility in user centred design.

We will discuss:

The scale and real impact well-designed software has on the various audience groups.
Why ‘user centered design’ and ‘accessibility’ evoke such different expectations and how we had to change our mindset to embrace both.
The design process we followed to create the software concepts that could respond to differing access needs while maintaining a consistent functional outcome.

I should make it clear that neither Dave nor I purport to be masters of accessible design, however, like reformed smokers, we feel the need to spread the good word about the value of accessibility to great design and hope it will inspire you to follow our path.

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