Ian Muir

Currently Chief Experience Officer with Westpac Banking Corporation, Ian Muir is responsible for Service Design and design strategy, with a focus on digital initiatives to shape the future of financial services. His track record of delivery has led to customer voted awards and recognition of industry innovations across consumer, business and corporate environments.

Ian’s 18 years in financial services was preceded by 10 years in industrial automation where his creative problem solving was applied to manufacturing and process industries in a variety of sales, marketing, product management and software development roles.

Ian also does freelance work with local and international organisations consulting on service design and design strategy, is a design mentor to startups and entrepreneurs and is a regular presenter and panelist at conferences and forums.