Greg Petroff

Greg Petroff is the Chief Experience Officer at GE Software and the General Manager of GE’s User Experience Center of Excellence (UX CoE).

The UX CoE is charged with elevating the quality of digital experiences created by GE for its customers. At GE, Greg is leading efforts to define the human interface to the Industrial Internet, connecting people to machines and systems in meaningful ways.

Greg has more than 25 years of industry experience in user experience, interaction design and architecture. Greg is a prominent industry personality known for his ability to use design skills to solve business problems. He is an accomplished author, speaker and has been a guest lecturer at institutions such as Parsons The New School for Design and UCLA Graduate School of Architecture.

Greg is also one of the original founders of the IxDA and was the chair of the Interaction09|Vancouver conference. He earned his bachelor’s degree in architecture from Cal Poly San Luis Obispo and his master’s in architecture from UCLA.

Presenting at UX Australia 2014:
Design at scale