In 2014, it’s no longer enough for our designed products and experiences to only be usable. Today’s modern audiences are exposed to an ever-increasing number of delightful, pleasurable and memorable experiences on a daily basis. Expectations are at an all-time high.
In a world where the perceived value associated with delightful experiences can help set a product apart from the competition, how can we as the designers of experiences stay on top of our game? What is this intangible ‘delight’ thing anyway, and is it even possible to create it?
In this talk, Ben ‘squared’ will explore what makes an experience delightful, and whether the systems and processes that we’ve grown to love and rely on in the field of modern user experience are still relevant in an ever-changing landscape.