Using behaviour design to change the culture around alcohol

How do you change something as endemic in Australian culture as excessive alcohol consumption? This isn’t a typical consulting job. It requires a design partnership.

Hello Sunday Morning approached Tobias & Tobias to help them better understand their users and find more effective ways of helping them change the relationship they have with alcohol.

In this presentation, we’ll walk through how we’ve been working together to do research, analysis and design:

  • Forming a design partnership
  • Immersing everyone in research
  • Using Behaviour Design to create design hypotheses
  • Working with multi-disciplinary teams to define and carry out experiments
  • Evolving the platform

Presentation audio