Designing Surveys that work!
Half day workshop. Wednesday 27 August 2014, afternoon
Description
Online surveys are widely used to gather feedback and measure satisfaction, and with the many available tools the cost of conducting surveys appears low. However, there is a wide gap between quick-and-dirty surveys, and surveys that are properly planned, constructed, and analysed.
This half day workshop will give you the skills to create a survey that really works. You’ll learn about selecting the appropriate sampling method, questionnaire design best practices, identifying and avoiding common survey biases, and considerations for survey implementation, fielding, and analysis.
Interactive exercises as well as numerous examples will be used throughout the workshop.
What you’ll learn
You’ll learn about:
- The role of survey research to measure attitudes and to gather feedback
- When it is and when it is not appropriate to use survey methods
- The entire survey lifecycle, from goals to project planning, sampling considerations, questionnaire design, choosing the right tool, fielding, and analysis
- How to design surveys, with an understanding of sources of survey error and questionnaire biases
Target audience
This workshop is for anyone who would like to use surveys and other feedback gathering methods as a quick and simple tool, as well as those looking to refine their approach to survey research. This workshop is not just for user experience professionals, but also for academics, project managers, analysts and more.
What you’ll take away
At the end of the workshop, you will receive a summary of the most important survey practices. This takeaway material is a quick guide that can be used when later preparing surveys.
