Davide Casali, better known as Folletto, is an user experience director and startup advisor with a hybrid background in design, psychology and technology.
Believing as Leonardo DaVinci reportedly said that “Simplicity is the ultimate sophistication”, he is specialised in social experience design, behaviour change and motivation applied to interactive and social systems. With Gianandrea Giacoma he developed Motivational Design, a method to work with social complex systems. His objective is to change for better the quality of life of the people through the products he’s designed, building over the complexity of any experience the simplest possible interaction.
During his 11+ years of professional experience he designed consumer and enterprise services for more than 2 million users worldwide in different markets. He worked with Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, Benetton and more.
He co-founded Good 50×70, an international social communication project and Baker Framework, a platform to publish HTML5 books and magazines on the iPad. He’s currently advisor of PosterForTomorrow, Pick1 and Tonight.eu and evangelist of Hunie.co.