Andy Polaine

Andy Polaine has been involved in interaction design since the early 90s and was co-founder of the award-winning new media collective, Antirom, in London. He was a creative producer at Razorfish, UK and later Interactive Director at Animal Logic, Sydney.

Andy was Senior Lecturer and Head of the School of Media Arts at The University of New South Wales, Sydney and holds a PhD from the University of Technology, Sydney in which he examined the relationship between play and interactivity. He now lives in Germany and divides his time between being a Lecturer and Researcher in Service Design at the Lucerne School of Art and Design in Switzerland and his work as a service and interaction design consultant and writer. He has worked with clients such as magneticNorth, AstraZeneca, the BBC, Telenor, VW Germany and live|work.

Andy has written many articles and papers and co-authored the Rosenfeld Media book, Service Design: From Insight to Implementation. He is a Rosenfeld Media Expert and regularly presents and runs workshops on service design and interactivity. He can be found online at

On twitter, Andy is @apolaine