http://uxaustralia.com.au/uxaustralia-2013/tatts-group-brand
This is the story of Tatts Group’s digital revolution, peering into the last five years of the company. It covers the struggles and successes encountered on the way to turning the group’s fractured online presence into one of Australia’s most visited websites.
Tatts Group’s technological, regulatory, political, and design challenges will form the key focus, delivering insights into how the group’s future has been paved.
Points covered include:
- Tatts Group’s historic dedication to retail
- Tackling the complexity of policy and technology conflicts during mergers
- The founding of Tatts Online in 2009 and the task of reimagining the group’s legacy product suite
- Problems and solutions surrounding the battle for bettering customer experiences
- A look at Tatts Group’s tools, teams and processes
In a reveal-all of one of Australia’s most profitable businesses; an ASX 100 listed company, mistakes will be explored and answers provided in what was considered a critical period of change.
Whether you’re part of a large corporate or a SME, this story will provide valuable insights for those impacted by heavy regulation, or those managing rapid growth in highly competitive markets.