Don’t let the cat eat your baby’s face

So often digital and online projects are a set and forget affair. There is an enormous amount of effort put into the design and pre-launch, but like a baby after its birth, a digital project needs ongoing love, attention and regular feeding to fulfil its potential into adolescence and adulthood.

Karina Smith has been working in the field of online user experience and visual design for over 15 years. She currently works at the NSW Department of Education focusing on service design and digital strategy. In addition to her day job, Karina also coaches creative people in career and life transition.

Elle Geraghty has worked in communication for over ten years, starting out as an ABC radio producer and moving to digital and online communication projects. She loves creating content strategy, information architectures and marrying the needs of business and users. Coaching and upskilling project teams is her passion.

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