Behaviour Design: Predicting irrational decisions
What causes a behaviour? Why do we act so illogically at times? Are our decisions being made for us? Behaviour Design is a new field based on understanding the mechanisms of decision making, and designing systems to fit the way people actually behave.
Ash Donaldson has been practising, studying and promoting all aspects of human-centred design for over 18 years: from Human Factors and User Experience to Behavioural Economics. He’s had the opportunity to work on many interesting projects, from doing the early work on Wotif.com, to designing ATMs for NAB.
