Samantha Soma

Samantha Soma is the Research and Community Lead in GE’s User Experience Center of Excellence. She has a strong background in research methods and is a UX community maven. She is committed to bringing GE’s diverse UX practitioners together to assert their collective intelligence, and to evangelizing UX throughout the organization.

Prior to GE, Samantha completed a Ph.D. focusing on community development and conflict resolution, and worked with a variety of UX agencies doing design and usability research.