Jessica Enders

Jessica Enders is Principal of Formulate Information Design, an Australian business providing form design consulting services to government agencies, companies and not-for-profit organisations.

Jessica has designed forms – in paper, on the desktop and on the web – for some of Australia’s most influential organisations including Coles, Wesfarmers, SEEK, Origin Energy, GE Money, the Australian Prudential Regulation Authority, the Therapeutic Goods Administration and the Australian Sports Commission. In 2010, an insurance quoting and purchasing interface that Jessica designed won the international Pegasystems Customer Experience Transformation award, beating many big names in the industry such as Zurich, American Insurance Group and ING.

Formulate’s aim is to fix forms by making them more efficient, effective and user-friendly. Jessica’s knowledge, skills and experience extends to all aspects of a form’s design, including the way questions are asked, the layout of the form and the business process and workflow that surrounds it.

As a speaker, Jessica aims to share this knowledge – and her passion – in a relaxed and actionable way. She is warm, engaging and personable but be warned: despite being a female and not a parent, she is prone to the occasional dad joke.

Presenting at UX Australia 2012:
Form Design