Sources of innovation: Techniques for structured idea generation in innovation projects
Description
In this workshop Steve Baty – Principal of Meld Studios and President of IxDA – will present a range of techniques to help project teams identify sources of innovative concepts and methods of concept generation. The focus of this workshop will be on concepts that break the mold and challenge accepted bases of competition.
Workshop structure
The workshop will cover:
- A brief introduction to innovation and strategy
- Sensemaking: design synthesis and the role of insight
- A framework for innovation
- Industry cliches: identifying industry common practice, and doing something different
- Reframing: looking at the problem in new ways
- Challenging constraints: “What if…”
Outcomes
Participants will leave this workshop with:
- A framework for identifying opportunities for innovation
- Techniques for generating design concepts within the innovation framework
Target audience
This workshop is aimed at improving the skills and toolkit of people involved in initiating, managing, and leading innovation projects:
- Product managers
- Project managers
- Service managers
- Design leads
- UX Designers
Materials provided
Participants will take away:
- References to literature on innovation and strategy
- Innovation framework template