Rod Farmer

Rod is Co-Founder and Director of Mobile Experience, a Mobile User Experience and Strategic Design consultancy. Rod loves to weave together different disciplines and perspectives to solve problems. He is passionate about designing end-to-end mobile ecosystems, creating continuous experiences, and building customer-centred cultures within organisations.

In 2010, he was named one of Australia’s leading mobile innovators.

Rod is a frequent conference speaker and author on mobile research, strategy and design. He holds a PhD in Engineering (Human-Computer Interaction) and Masters in Sociology.