Leif Roy

Trained as an industrial designer my professional experience has increasingly focused on understanding the needs, latent and otherwise, of the user and transforming those needs into innovative product solutions.

In the last decade I have worked both in Australasia and Europe on an exciting range of projects for companies including; Formway Furniture, ANZ, Knoll, Herman Miller, Bernhardt Design, Colebrook Bosson & Saunders, Virgin Atlantic, and Air New Zealand.

More recently, with my shift to Optimal Usability, I have begun to expand my scope, working on projects across a range of media & industry.