Ash Donaldson

Ash comes from a background that spans Human Factors, Visual Design, and Interactive Media. His passion is Cognitive Ergonomics: understanding how the mind works, researching specific groups to understand their conceptual models, and using what he discovers to inform his designs.

Ash has served as the first Federal Court HCI expert witness in Australia and as the national representative for International Standards (ISO) on Usability, Human Factors, and Human-Centred Design.