The good kind of wrong: how solid research destroys your foolish assumptions

Often the most obvious assumptions about users turn out to be wrong. This talk uses a case-study to consider how a brief but comprehensive research phase helped challenge obvious-seeming business – and designer – assumptions about the needs of students.

Stuart Partridge is a Senior User Experience Designer from Melbourne. He’s spent the last twelve years championing the needs of the user to commercial and academic audiences. He feels he’s making some headway.

Presentation audio