Multi-device, multi-role, multi-what? Defining experiences just got a lot more complex

The always-connected world is becoming a reality faster than most of us would have expected. Now people are accessing information through a variety of devices based on where they are and what they’re doing. No longer is being connected limited to the constraints of the traditional desktop environment. Devices, networks and the Web are maturing and evolving at a fast rate. Our expectations about what we want, how we want it and when we want it are more complex. Designing for this multi-device environment to provide experiences that meet the expectations of the audiences is challenging.

This session will cover how to approach designing experiences that span multiple platforms and devices to show how to break down the complexity inherent when developing across multi-device, multi-channel, multi-role and multi-context scenarios. We’ll talk about the need to be pragmatic when defining solutions that address all of these issues in the increasingly fragmented environment we are part of, including integrating features and functionality of third-party platforms that you have no control over.

Alex will provide you with one single compelling reason why you can’t avoid designing for multiple devices now days. Real-world projects will be used to illustrate how what appears to be a simple and straightforward set of features and functionality on the surface, becomes inherently more complex when you take into account different access methods, different user roles and different development environments.

Apart from an understanding of the UX landscape (methodologies and approaches) this session also assumes a basic knowledge of different web technologies and designing for user hierarchies and target audiences with contrasting needs.

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