How to win product managers and influence experience

How do we influence experience in a large organisation? I say the old ‘get engaged early’ and ‘get buy-in’ are red herrings. From my experience, what needs to happen is to build relationships with product managers to show them not just what we do, but why we do it.

Christina works as an Experience Architect at Vodafone Hutchinson Australia. With a background in psychology, she’s passionate about observing behaviours and the decisions we make. Since joining VHA, Christina has been actively championing user experience across her projects- it hasn’t always been smooth sailing!

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