Eating our 2 and 5: Designing to change food behaviours using mobile devices

FlavourCrusader is a volunteer-led social innovation project investigating how social technologies such as smartphones, Twitter and location-based services might be leveraged to:

Encourage people to be more healthy by eating their “2 and 5″
Help small food producers and retailers compete against the big guys
Motivate people to eat more in tune with nature’s cycles

In this presentation, Grant Young shares some of the FlavourCrusader team’s experience in developing and rapidly testing a prototype mobile application which aims to achieve long-term behaviour change, exploring the questions:

How do we design for sustained behaviour change?
How can we simulate end-use environments to facilitate rapid testing in a small group research context?
Do UI design approaches change when the end goal is long-term behaviour change?

While focusing on the practical aspects of the team’s approach and their learnings throughout the process, the presentation also touches on how behavioural change frameworks and consideration of social interactions and mobile context of use have influenced the development of the application.

Presentation audio