To get your users beyond just not hating the product and closer to not being able to live without it, it takes keen attention to the relationship your design has with the user. Where’s the trust? Where’s the satisfaction? Where’s the bliss?

After observing thousands of hours of usability test sessions and user research sessions, and studying the psychology of happiness, we see that some organizations are hitting the high notes of happiness in their user experiences. They’re creating remarkable, happy, even lovable experiences. In this talk, I’ll show you some samples from research I’ve done of how a few organizations have made designs that people want to come back to, that make ordinary things less ordinary and sometimes even pleasurable.

Usability isn’t just about eliminating frustration anymore.

I’ll show a marvelous short film, My Favourite Things, and heaps of examples of designs that show Mindfulness, Flow, and Meaning in design – what it is to love your users. We’ll also talk about your favorite designs and why they’re your favorites.

You’ll love this session.

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