Who are the people in your neighborhood?

… Or everything I know about social network personas I learned from Sesame Street

Personas are a great way to build and improve understanding of the users affected by your projects. In a moment of unprecedented clarity (it may have been the prawns), Steve Collins realised on a flight to New Zealand that Sesame Street was a great model for fleshing out useful (if light-hearted) descriptions of the participants in social networks.

Presented by Steve Collins

Presentation audio