Social interaction design of social media with RIA case studies

To design an interaction you must commit to writing a narrative of human behavior mediated through time and space. Immersive Social Media sites, because they are built on the collective participation of individuals, can only be effectively guided by means of a researched and learned examination of social psychology.

It is the interaction and interface designer’s job to understand how social media ecosystems are likely to evolve, given the rich power of Ajax and Flex to creative immersive experiences with users – each of which with their own goals, prejudices, social ties, needs for sociality and irrational decision-making. Design choices affecting application design, functions, as well as user centricity of social media design, the unique attributes of online communication, and the transformative aspects of mediated interaction using RIA best practices and social design patterns will be explored.

Attendees will walk away with a thorough understanding of the design lifecycle from strategy to tactical understanding of design patterns in the context of three case studies pulled from projects Will designed: Kayak.com, Gather.com; and the unveiling of a new immersive experience combining social media with HD broadcast TV over the internet.

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