STREAT service design: Converting customers into advocates for social good
STREAT is a social enterprise that provides training and support to at-risk and homeless youth. Since 2010, when it began as a humble coffee cart in Fed Square, STREAT has scaled up to seven interconnected entitles - five cafés, a catering company and a coffee roastery - and continues to grow. STREAT aims to work with at least 250 young people each year from 2017.
Customers contribute to STREAT's social programs and, in turn, help improve the lives of young people with every cup of coffee they buy. The secret to STREAT's success is converting casual customers to engaged advocates by raising awareness of the impact their 'daily coffee routine' has on youth homelessness over time.
Over the past year, HeathWallace, an experience agency, has worked with STREAT to develop an innovation roadmap that focuses on increasing awareness and advocacy across all of the organisation's digital and physical channels. We selected, incubated and delivered one of the concepts from the roadmap: a physical 'split-flap' display that is digitally connected to social impact statistics and is intended for use in cafes, fundraisers and elsewhere.
In this presentation we’ll share the range of methods and tools we used to deliver the roadmap for STREAT. We'll also talk about some of the challenges we encountered along the way. Finally we’ll share the trials and tribulations (and learnings) of our foray into the world of robotics, Arduino boards and 3D printing. We'll show you how the physical displays we built (or ‘clackers’, as we call them) are being used by STREAT to engage with customers in new ways.
Bec Scott, STREAT co-founder and CEO and Local Hero Australian of the Year Victoria 2016, will co-present with HeathWallace.
