In the service of…
Service Design is about more than systems and touch-points. It is about understanding human experience and creating the pathways people take through life. By thinking about service design as establishing design principles and creating experience pathways, and putting that into dialogue with an organisation’s strategy, design moves itself beyond answering the questions of how technical systems might most efficiently function and begins to look at how both people and the organisation can be best supported in reaching their individual goals. A focus on human experience can be used to drive design in sectors as diverse as social services to the educational system to retail services. By bringing together conversation and design, designers can more effectively bring people into the process of design and, in the end, deliver experiences in the service of the right people.