Sponsor Opportunities

We had opportunities for sponsorship for Service Design 2016 (Canberra).

Sponsorship for this conference was simple – a single level – to make it easy for sponsors to get involved.

Sponsor benefits

The basic approach for sponsorship is as follows, but we were flexible about how sponsors could be involved.

Each sponsor chose one of the following options:

  • Small stand at the conference, in the area where breaks and lunch will be held
  • Named as sponsor of post-conference drinks
  • Supply of branded conference bags (small bags only) or pencil cases
  • Supply of branded lanyards
  • Sponsorship of barista coffee

All sponsors recieved:

  • New sponsor announcement in the news section of the UX Australia website
  • Mention as a sponsor in key emails to attendees
  • Logo and organisation name on the conference website
  • Option to provide (useful and small) give-aways to conference attendees
  • One free conference pass

Expected contribution: $A2,500

About the conference and attendees

The conference attendees were likely to be practicing service designers and user experience folks who are interested in service design. We anticipated attendance to be 120-150.


If sponsors chose to supply conference bags, pencil cases, lanyards (or an equivalent item that we agree on) we made the arrangements for their purchase. We also made arrangements for coffee and post-conference drinks. The cost of these was within the sponsor amount, not in addition to it.

No sponsor automatically received the right to present at the conference.

Although we provided a conference pack for attendees, we did not accept flyers, brochures, bookmarks and other printed promotional material to go in these packs. We also dif not accept non-useful promotional materials (like stress balls). People simply pull them out and throw them away and rarely look at them - it’s just a big waste of resource. We did, however, accept branded materials that people will genuinely use and like.