Can a designer enter the corporate world and still remain inspired and a source for innovation? Historically, IBM has been an engineer lead company. Four years ago, it made the decision to put design at the center of its core cloud strategy and hire over 1000 designers. I joined IBM during this cultural shift and learned to lead a team through the challenges and conflicts. My talk will outline how my team has adapted to best compliment our development and product management counterparts, make release deadlines, and preserve our creative souls.