Embedding design research on a product-centred organisation
This talk is about the structural challenges designers face in introducing design research on a product-centred organisation. I will share my experience within Telstra Enterprise, the lessons I learned and a couple of case studies. The structural challenges include poor understanding of design plus inadequate funding mechanisms, organisation structures, incentives schemes and leadership support.
Leandro Gama is a design evangelist. Embedding design values and philosophy across organisations is an integral part of my role and my life. I do that by demonstrating the benefits of human-centred design through direct engagement with Telstra enterprise customers, facilitating internal training sessions for various stakeholder groups, and by mentoring staff across multiple levels on design skills and execution