Creating an appetite for learning: building a culture of research

Struggling to land research findings internally? Facing skepticism about the value of qualitative research? Design researchers inside of companies face common challenges: building the credibility and internal understanding of qualitative research; ensuring it reaches the right people at the right time and in the right form to impact business decisions; and using scarce resources for maximum impact - not to mention continually making ourselves better as researchers. We here at MOO have been striving to build a new culture of research - during this session we’ll share our practical lessons learned, our successes and failures… and hopefully learn from you in an interactive workshop.

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