Kathleen Asjes

Kathleen is Head of User Research at Schibsted Media, driving research for the product development of the largest online newspapers in Sweden and Norway. She is a Dutch national currently based in Stockholm and has worked with User research for over a decade. Her broad interest in the interactions between people and technology has informed the variety of her work experience, from research for the development of accessible music services to document management systems for offshore engineers. Her main aim with UX research is not so much understanding end users, but mostly having an impact on product development teams by encouraging them to learn about their audience.

Presenting at Design Research 2019:
Overcoming the user researcher’s fallacy