Homaxi has worked in the field of experience design for over 18 years. Her passion and expertise lies in the strategic and formative end of the design value chain. Here, research and insights are of paramount importance in developing the right product or service for the customer, and executing it in the best possible way within the constraints that present themselves in the “real” (commercial) world. Homaxi has experience in Australia and SE Asia working with brands like ANZ, Westpac, Australia Post, Sensis, QBE Insurance, SunLife Financial Asia, Australian Broadcasting Corporation, Unified Healthcare Group, SEEK and it's global brands. With a deep motivation to share her experience and nurture new talent, Homaxi enjoys training and mentoring within the industry.