Debbie has been helping businesses connect with people for over 15 years. She has worked across the globe, from Australia to Qatar, for a range of clients including Arts Council England, BBC, HSBC, Rest Super, Tate and Woolworths. She is a strategic lead at Principals branding agency, responsible for leading cross-functional teams in the design and delivery of brand experience. She has expertise in research, branding, brand strategy, digital strategy, communications planning, ethnography and user experience analysis. Debbie began her career at a management consultancy, where she worked with arts and media organisations to help them understand and grow their audiences. Heading up research, she developed particular expertise in qualitative research and ethnography. Amongst other things, she has helped design and deliver a digital strategy for the Financial Services Authority, reposition and transform the British Computer Society and develop a new model of visitor engagement for the Imperial War Museum that she presented to the Arts Marketing Association at Tate Modern. Endlessly fascinated by the interactions between brands, technology and people, Debbie loves working in this pure space where business and creativity converge. Debbie has a BSc (Hons) in Psychology from the University of York. She is a member of the Chartered Institute of Marketing, Account Planning Group, Institute of Practitioners in Advertising and the Association of Qualitative Researchers.