Online surveys are widely used to gather feedback and measure satisfaction, and with the many available tools the cost of conducting surveys appears low. However, there is a wide gap between quick-and-dirty surveys, and surveys that are properly planned, constructed, and analysed. This interactive workshop will give you the skills to create a survey that really works. You’ll learn about selecting the appropriate sampling method, questionnaire design best practices, identifying and avoiding common survey biases, and considerations for survey implementation, fielding, and analysis.