Design Research 2019

Online surveys are widely used in human-computer interaction (HCI) to gather feedback and measure satisfaction, and at a glance there are many available tools, and the cost of conducting surveys appears low. However, there is a wide gap between quick-and-dirty surveys, and surveys that are properly planned, constructed, and analyzed. This half-day interactive workshop will examine survey research approaches that meet HCI goals, selecting the appropriate sampling method, questionnaire design best practices, identifying and avoiding common survey biases, and considerations for survey implementation, fielding, and analysis. Interactive exercises as well as numerous examples will be used throughout the entire tutorial to engage the audience with the material and to make it immediately applicable to their work. Attendees will gain an appreciation for the breadth and depth of surveys in HCI, combined with keys to conducting valid, reliable, and impactful survey research themselves.