Dalia is a Senior UX Researcher at Shopify, where she works understand the needs, behaviours, and expectations of the merchants who use the platform. She then uses this knowledge to guide designers and developers at the company towards creating experiences that exceed their users’ expectations.
Before joining Shopify, she earned a Ph.D. at McGill University, where she also taught human-computer interaction for over seven years. It was during that time that she became fascinated with the overlap between UX and music, and sought to uncover how designers could benefit from working with creative and artistic users such as musicians. This topic, on which she has published several papers and journal articles, still continues to inspire and inform her approach to UX research today.