The design leadership gap - connecting the business of design with the design of business
Our world would be a better place—economically, politically, socially, environmentally—if people at every level of every organisation took a more collaborative and inclusive approach to what they do. The people who set strategies in organisations are often responding to political and financial agendas. The people who execute these strategies are largely responding to what they hear from customers, staff and communities. Each camp has different mindsets, methods and insights; and the gap between them causes friction and a huge waste of resources. Bridging this gap—combining the mindsets, methods and insights of different parts of the organisation aligns strategy and execution and results in better outcomes from both a financial and human perspective. What role do design leaders play in bridging this gap?