Beyond the design team

Strategists describe to make.  Designers make to describe. 

How do you design for a future so ambiguous that all things we take for granted turn out to be assumptions? What if cars drive themselves and people need insuring? How do you ensure a home in a world where we are climate change nomads? What if homes were printed not built..? 

This talk explores how IAG is using Design as a prototype for a new kind of future practice.  Where our opportunity of being a Design team inside an organisation offers the chance to leave the current design business model behind, using our craft to create ‘nests’ where the business can explore possible futures and play with new futures in a way that builds adaptable strategy.   

I will explore how we’re learning new forms of ideation and some of the more confronting (and exciting) opportunities it offers for our teams, our people and our organisations.