Customer experience design 2013 was a single day, single track conference, all about designing holistic experiences for customers.

As far as we know, this was the first Australian conference focusing on customer experience design (there have been conferences on customer experience management, but that’s a whole different focus).

The program

The conference program covered strategy, fundamental principles and case studies of interesting projects and their challenges.

It’s Australian

The conference was focused on customer experience design in Australia, with presentations by local speakers and opportunities to share experiences with peers.

What is customer experience design?

Your customers interact with your organisation in many ways. Through:

  • your advertising
  • each product or service offered
  • your digital, mobile and tablet offerings
  • your technology and systems
  • your people

Each of those interactions forms part of a complex tapestry of experiences, which build over time to share how that customer views you as an entity.

This conference explored the challenges associated with designing these customer experiences as an holistic piece; how the principles which shape the whole are applied to the design of a specific interaction; and how organisations are building on the strengths of different channels to break new ground in customer experience.

Who was it for?

If you are in a role where your recommendations or decisions will affect the experience that a customer will have with the product or service, this conference was for you. You might be called one of the following, or manage them:

  • Customer experience designer
  • Customer experience manager
  • Brand manager
  • User experience designer
  • Experience architect
  • Exhibition or event designer

Or you may be a:

  • Product designer
  • Design manager
  • Customer service manager
  • Change manager
  • Project manager (for customer experience projects)
  • Product manager

Who’s responsible

Customer experience design 2013 proudly run by the team at UX Events.