Customer experience design 2013 was a single day, single track conference, all about designing holistic experiences for customers.
As far as we know, this was the first Australian conference focusing on customer experience design (there have been conferences on customer experience management, but that’s a whole different focus).
The conference program covered strategy, fundamental principles and case studies of interesting projects and their challenges.
The conference was focused on customer experience design in Australia, with presentations by local speakers and opportunities to share experiences with peers.
Your customers interact with your organisation in many ways. Through:
Each of those interactions forms part of a complex tapestry of experiences, which build over time to share how that customer views you as an entity.
This conference explored the challenges associated with designing these customer experiences as an holistic piece; how the principles which shape the whole are applied to the design of a specific interaction; and how organisations are building on the strengths of different channels to break new ground in customer experience.
If you are in a role where your recommendations or decisions will affect the experience that a customer will have with the product or service, this conference was for you. You might be called one of the following, or manage them:
Or you may be a:
Customer experience design 2013 proudly run by the team at UX Events.