UX Australia 2010

Wendy Barnao


The new millennium brought with it new technological challenges and 2000 saw Wendy spearheading the product direction for Asgard’s core ecommerce hub, AdviserNET.

Built in-house by a team of IT professionals and launched in 1995, AdviserNET was the first of its kind in the financial planning industry. Designed to save time and slash administration costs, it’s now used by thousands of independent financial advisers across Australia.

Wendy’s focus on customers’ needs is reflected in AdviserNET’s evolution. Since its launch, it’s been continually ranked in the top five for all industry surveys.

Wendy lives and works in Perth.

Presenting at UX Australia 2010:

Real world challenges and how we tackled them, shown from two perspectives: us and our client