UX Australia 2010

Strategic interaction design (10-minute talk)

Interaction design is often focused at the interface between a person and a system in the form of a series of request-response actions. But interaction design can be positioned at the strategic level when the interaction designer looks at the transition between interactions & touchpoints; and the aggregate effect of these interactions on the overall service experience.

Steve Baty is Principal of Meld Studios, a Sydney-based design studio. He is a strategist with over 14 years of commercial experience; serves as the VP of IxDA, Chair of Interaction 12; editor of Johnny Holland; contributor to UX Matters; and founder of UX Book Club. He likes to fish, but doesn’t get to very often.


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