UX Australia 2010

Rod Farmer

Mobile Experience

Dr. Rod Farmer is Co-Founder and Director (Research & Strategy) of Mobile Experience, a User Experience consultancy specialising in mobile research, strategy, and design. Rod is passionate about mobility and socio-technical design, has won several product design awards, and over the past 10 years has consulted to many of Australia’s best known organisations.

Rod has published widely and is a frequent presenter on topics of mobile design, research theory, strategic design, and UX Management. A Melbournian at heart, he loves great coffee, and laments the lack of good coffee in Sydney.

Presenting at UX Australia 2010:

Creating mobile experiences that matter