UX Australia 2010

Implementation roles for service designers (10-minute talk)

As service designers our work typically ends with the design ‘blueprint’ and our involvement is often cut short of the implementation work so critical to the quality of the service.

What is the most appropriate model for service designers when the project reaches implementation:

  • conductor
  • film director;
  • screenplay writer?

Steve Baty is Principal of Meld Studios, a Sydney-based design studio. He is a strategist with over 14 years of commercial experience; serves as the VP of IxDA, Chair of Interaction 12; editor of Johnny Holland; contributor to UX Matters; and founder of UX Book Club. He likes to fish, but doesn’t get to very often.


Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.